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Our Mission

Our Mission is to establish and promote the strategic direction of businesses through the development and management of products, assets, and services to accelerate performance and viability.


What We Do


Corporate Strategic Vision, Planning, and Guidance

Targeted guidance is employed to help companies establish and promote their strategic vision.  Insight is gained by adopting a holistic approach when reviewing a businesses culture, strengths, capacities, competitors and market, then using the insight to develop a strategy and focused growth plan.  Leadership, management, employees, products, services, support materials, internal and external communication materials and social media need to be aligned to a common goal and vision.  Consistent goals and messaging build unity within the organization, focusing efforts in a concentrated direction while providing a positive work experience.  Whether you are a start-up, in a power growth curve or seeking emerging markets, let's create the optimal growth plan for you.


Product, Project, and Asset Management

On time and on budget are two important factors in any product development or asset management project. Both are needed to remain competitive in today's rapidly changing markets.  Each project begins with an accurate analysis of what you do. What is your business focus?  A complete evaluation of your strengths and weaknesses is performed to identify areas where improvements can be made.  More importantly, we strive to develop an actionable plan that enables your teams to work more effectively together.  Cross functional teams and individual team members are worked with closely to bring out their best attributes and performance.  Motivating the teams to a common cause lift everyone.  The goal, bringing the right products and services to market at the right time.  Build a solid foundation, then use your company's unique strengths, products and market position to attain your full potential.

Strategic Marketing and Execution

Companies grow through focusing on innovation and creating new, better, or more economical products.  In the end, all buying decisions are made on an emotional level, followed by the logical information to support their decision.  Understanding your customer's emotional triggers or their pain points are central to understanding how to close the sale.  It also gives insight to where the market is moving or where you can move the market. The key is asking the right relevant questions, then listen: what does your customer need or want (do they know?); how can those needs be anticipated, met, or changed?  Customer based analysis can be used to determine long-term market trends and help predict future changes or challenges. You also need to know what your competition is doing too.  We identify opportunities, obstacles and potential disruptive technologies to answer the question; how can I take advantage of the market or create a new one?


Message, message, message.  Integration and coordination of all communications.  Consistent messaging and content facilitate the promotion of your business, products and services.  This consistency extends through the development of educational content, website presence, social media, tradeshows, advertising campaigns, emails, direct contact and service.  The objective is to help you build positive, long-term relationships with current and new customers.  Thereby accelerating growth and profitability.

Detailed Market Analysis

Measuring your performance is just as important as the performance itself. I excel in complete, accurate and detailed analysis of all business components. This process begins even before your product is on the drawing board and continues long after the final sale is complete.  Once the analysis is completed, the information is formatted for presentation to the focused audience, ranging from the executive team to the line employee.  When everyone understands how and what is measured, performance improves, employees become empowered, making the individual and your company stronger.


© 2017-2023 Laird L.. Hatch

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