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Benny Fitz

Director of High Fives, Apple

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Tess Timonial

Head of Potatoes, The Internet

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Hugh Canduit

Chief Ranch Dressing Advisor

My Mission

My Mission is to establish and promote the strategic direction of healthcare businesses through the development of products and services which improve patient outcomes, improve a patient’s quality of life, reduce healthcare costs and or improve efficiencies within the healthcare system.

My Services

This is a small sample of services provided

Corporate Strategic Vision and Planning

Targeted guidance is employed to help companies establish and promote their strategic vision.  Insight is gained by adopting a holistic approach when reviewing a businesses culture, strengths, capacities, competitors and market, then using the insight to develop a strategy and focused growth plan.  Leadership, management, employees, products, services, support materials, internal and external communication materials and social media need to be aligned to a common goal and vision.  Consistent goals and messaging build unity within the organization, focusing efforts in a concentrated direction while providing a positive work experience.  Whether you are a start-up, in a power growth curve or seeking emerging markets, let's create the optimal growth plan for you.

Product and Project Management

On time and on budget are two important factors in the project development cycle. Both are needed to remain competitive in today's rapidly changing markets.  Each project begins with an accurate analysis of what you do, your business focus.  A complete evaluation of your strengths and weaknesses is performed to identify areas where improvements can be made.  More importantly, I strive to develop an actionable plan that enables your teams to work more effectively together.  Cross functional teams and individual team members are worked with closely to bring out their best attributes and performance.  Motivating the teams to a common cause lifts everyone.  The goal, bring the right products to market at the right time.  Build a solid foundation, then use your company's unique strengths, products and market position to attain your full potential.

Upstream and Downstream Marketing Activities

Companies grow through focusing on innovation and creating new products.  Your customer is central to understanding where the market is moving and how your business can develop products that move with it.  The key is to ask pointed questions, then listen: what will your customers want next; how can those needs be met.  Customer based analysis is also used to determine the long-term market trend and, help predict future changes. Your competition should also be analyzed, in order to take advantage of open doors and opportunities.

Message, message, message.  Integration and coordination of all communications.  Consistent messaging and content facilitate the promotion of your business, products and services.  This consistency extends through the development of educational content, website presence, social media, trade-shows, advertising campaigns, emails, direct contact and service.  The objective is to help you build positive, long-term relationships with your customers.

Detailed Market Analysis

Measuring your performance is just as important as the performance itself. I excel in complete, accurate and detailed analysis of all business components. This process begins even before your product is on the drawing board and continues long after the final sale is complete.  Once the analysis is completed, the information is formatted for presentation to the focused audience, ranging from the executive team to the line employee.  When everyone understands how and what is measured, performance improves, employees become empowered, making the individual and your company stronger.

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